This sun shade was a promotional product from R.J. Reynolds to celebrate Camel's 75th anniversary. It's made of thick paper and measures 52 inches X 20 1/2 inches. The back reads "Need Help Please Call Police." You can adjust for narrower windshields by folding in the the outer edges. The material is thinner that of the regular cardboard/paper sun shades but it is still sturdy. The outer edges when completely folded in half are a little frayed (see photo). This is just how they are made. I have 6 of these that are unopened and they're exactly same. If you're interested in more than one shade, let me know.